From a point on the map to a comparable location result.
Users can select a location, switch map layers, analyze reach and return to decision history.
Business and franchise location analysis in Poland
Explore the area,
before choosing your premises.
A complete location-selection system, available to everyone: find areas with potential, check a specific address, compare places and download a PDF report.
For independent businesses and franchises. In your browser, on desktop and mobile.
Data and accuracy
Our own database for all of Poland. Results tested on real decisions.
Measured on 4–5 October 2026
- accuracy in retail and chains
- 88–97%
- Recommended areas compared with where 20 chains actually opened stores
- accuracy in local services
- 90–96%
- Health, beauty and services for children, tested on new openings
- completeness of the outlet database
- 90%
- Compared with an independent official register
- competitors correctly identified
- 88–89%
- Our AI model judges who really competes with your business
- businesses and places in the database
- 1.50 million
- Shops, services, food outlets, schools, stops; 34 business types to analyse
- commercial premises for rent
- over 2.5 k
- Current offers from municipalities, AMW, PKP and Poczta Polska, on the map next to the address analysis
- street traffic accuracy
- 93–95%
- Estimated pedestrian traffic class matches intersection counts or differs by at most one class
- resolution of resident data
- 125 × 125 m
- A grid for all of Poland, not a municipal average
We train the area ranking on where chains actually open outlets and test it on other chains, regions and registers than those it was built on. Who your competitor is gets judged by Jev, our AI model: it checks every outlet against the competition definition for your industry, and we measure its agreement with expert judgements every month. We estimate pedestrian and car traffic with a street network model and compare it with city traffic counts in Warsaw. The database covers all of Poland, from small towns to the largest cities, and PDF reports are available in Polish, English and German. Every figure has a described sample and measurement date: see exactly what we measure and how.
Who it is for
If the decision depends on the address, the map should be part of the business plan.
FranczyzoMapa is for people who have an idea, a brand, a premises or a service format and want to quickly check whether a street makes sense before discussing rent, franchising or investment.
Local profiles
Supported local business categories
The app also supports local business profiles:
Show supported local business categories 34 categories
Hairdresser
Bakery
Cafe
Grocery store
Gym
Food service
Pharmacy
Dentist
Veterinary clinic
Florist
Pet store
Car wash
Car repair
Laundry
DIY / home-improvement store
Homeware store
Clothing store
Kids store
Electronics / phones
Courier point
Real estate agency
Finance / loans
Education / courses
Beauty salon / waxing
Medical supply store
Alcohol store
Travel agency
Accommodation
Guest rooms / guesthouse
Holiday cottages
Short-stay apartments
Camping / campers
Tyres / vulcanization
Windows / doors
Product in use
Your future premises. The surrounding area on one map.
Choose an address and business type. See the area reachable within a travel time, nearby businesses and building patterns. Saved analyses stay in your account.
See differences between streets and city blocks.
Switch between buildings, accessibility and competition layers. Compare nearby streets and blocks to narrow your search for a location.
See competing points around the planned location.
The system classifies direct competition, indirect competition and substitutes based on spatial data and map context.
Return to addresses you have already explored.
History keeps your locations, settings and results. Open a previous analysis without repeating every step.
Example app views · saved data
Map layers and filters
Heatmap layers and filters
Each layer answers a different decision question.
Explore the same address from several perspectives. Map layers describe the area; the report adds figures, sources and reference dates.
New · Regional search
Find the area first.
Then choose the property.
Have a business idea but no address yet? Search a voivodeship using your requirements to find areas worth a closer look.
Example app view · demonstration data
Choose your region and business
Choose a voivodeship and the type of business you need a location for.
Set your requirements
Set minimum residents, a competitor limit and walking or driving time.
Compare areas
Open your saved results and see which areas meet your criteria.
Analyze a specific location
Select a point on the map and request a detailed analysis with heatmaps and a report.
Find a location
Regional search uses credits. You will see and confirm the price before starting. Search runs in the background and saves your results for later. Calculations may take a dozen or more minutes.
Location report
Maps, figures and insights. One report.
Catchment, residents, competitors and surroundings — organised in a clear PDF. Open the sample report to see what your analysis delivers.
No registration · 11 pages · approx. 1.8 MB
A report in minutes. Our server can prepare a report while you are viewing a property. Timing depends on scope, data and system load; larger analyses and regional searches may take longer.
Commercial premises to rent
A place for your business. A place for your listing.
We bring property search and location analysis together. Browse listings or present your premises to people planning to open a business.
Looking for premises?
Choose a region and city. Browse the list and view geolocated offers on the map. Check the rent, floor area and contact details, then analyze your chosen address.
Browse premisesHave premises to rent out?
Reach entrepreneurs looking for business premises. FranczyzoMapa is an additional channel for your listing, where prospective tenants assess location potential.
Add a description, rent, floor area and contact details for free. You can also mark the property on the map. Once reviewed, your listing will be published for 30 days; edit or withdraw it in the app.
Add a listing in the appIn-app listing cards · sample listings
We are growing our listings catalogue across Poland. Adding a listing is free; credits are used when ordering analyses.
Analysis history
Addresses and results. In one place.
Example app view · demonstration data
Pricing
The map and address search are free. You pay for analyses with points.
You see and confirm the cost of every analysis before it runs. Purchased points never expire, and buying a package does not start any recurring payments.
Points packages
from 49 zł
Start, Location choice and Pro: from checking a single address to searching areas across several regions. The full list of prices and analysis costs is on the pricing page.
See prices (PL)Partner programme
15% for your client · 20% for you
For advisers at job centres and incubators, accounting firms and commercial property agents: your own code, a lower price for your client and a commission on their purchases.
Partner programmeEarly user programme
Planning to open in the coming months? Let's check your addresses together.
A Location choice package from us
70 credits (worth PLN 129) for the whole path: searching areas in a voivodeship, comparing addresses and a full report for the chosen one.
A 20-minute call
Show us how you choose premises and what the app is missing. That is how we decide what to build next.
Join the programme
Tell us what business you are planning and in which city. We reply to every application personally.
Apply →Can FranczyzoMapa help me choose a business location in Poland?
Yes. FranczyzoMapa supports location analysis for shops, cafés, service businesses and franchises in Poland. Compare walking and driving catchments, estimated population and competitors. You can also browse commercial premises for rent, while regional search helps you choose an area before finding a specific address.
Can I use FranczyzoMapa from abroad?
Yes. You can analyse Polish locations in your browser from abroad. The product website and report exports are available in Polish, English and German. The app interface is in Polish; the analyses cover the Polish market.
Can I see a result before creating an account?
Without an account you can browse the map and search for an address, and you can download the sample PDF report from this page. Catchment, residents, street traffic, competition and surroundings are available after you sign in, with a points package or a subscription.
Where does the data come from and how current is it?
We use sources including Statistics Poland (GUS), OpenStreetMap, Overture Maps, chain store locators and official registers, including the Real Estate Price Register. Sources are updated on different dates. The report states their origin and available dates; foot traffic is an estimate, not a count in front of the premises.
Can I analyze small towns?
Yes, coverage includes Poland’s smaller towns. Business data detail and completeness vary by location and source. Confirm key details during a site visit.
Is regional search free?
No. It costs from 30 credits, about PLN 45–74 depending on the package. You will see and confirm the exact price before it starts. The calculation can take a dozen minutes or longer, and the search may find no areas meeting all criteria.
Will the report tell me how much my business will earn?
For some business types the report gives an estimate of monthly sales in złoty, checked against real chain locations (we describe the sample and the error in our methods). For the others it shows a potential index. It is an estimate, not a guarantee: you also need rent costs, the premises' terms and knowledge of your business to decide.
Is a listed property definitely available?
Confirm availability and rental terms directly with the advertiser. A location analysis and a property listing are separate; a point in a sample report may not be available to rent.
Let’s discuss your locations
One location or an expanding network?
Tell us what you are looking for or how many addresses you want to compare. We will help you explore how FranczyzoMapa can support your needs.
Prefer to explore an address yourself?Open the app →
You can also write directly: kontakt@franczyzomapa.pl